I can't afford MSRP, or even the fuel to run around this town looking for what I need.
So, EBAY is my go-to place. Plus I earn money back on every purchase. Which is so cool.
And sometime I use the PayPal 6 months to pay on $100 plus items. It's a system that I have come to rely on to help me run my business, and keep my tackle addiction in the "cheaper" category.